Asus combines durability, style, and affordability, making their products a top choice for many. With quality components and a commitment to innovation, they also back their products with a solid warranty, ensuring peace of mind for users.
With countless computer brands available, choosing one can be tough. If you’re considering whether Asus is a good option, you’re in the right place.
Contents
Key Takeaways
- Durability: Asus products, especially laptops, are built to last with premium materials and quality components.
- Sleek Design: Known for their stylish and ergonomic designs, Asus laptops combine form and function.
- Reasonable Pricing: Asus offers a wide range of laptops and products at competitive prices, catering to various budgets.
- Quality Components: Asus uses high-grade materials like aluminum and carbon fiber, ensuring excellent performance and reliability.
- Innovation: Heavy investment in R&D helps Asus continuously introduce new and advanced technologies.
I’ll explore why Asus is a great brand and highlight some of its limitations. Keep reading!
A Bit More About the Asus Brand
Asus, a Taiwanese company from Taipei’s Beitou District, excels in computer hardware and electronics. They offer motherboards, graphic cards, laptops, notebooks, computers, components, servers, and mobile phones.
Asus is also recognized for its Republic of Gamers (ROG) brand, producing high-performance gaming laptops.
Establishment
Asus was started in April 1989 by four engineers: Ted Hsu, T.H. Tung, Wayne Hsieh, and M.T. Liao. They all worked at Acer, a major computer company in Taiwan. The name Asus comes from Pegasus, the winged horse in Greek legend.
Asus started by developing motherboards and went public in 1996. By 1998, they released their first notebook. They quickly became a leading global manufacturer of motherboards and other components.
Products
Asus offers a wide range of products like motherboards, graphic cards, notebooks, laptops, computers, computer components, servers, and mobile phones.
Although they produce many products, they are best known for their motherboards. They’re the world’s largest motherboard maker, selling around 24 million in 2008.
They are also immensely popular for making high-quality laptops. Their devices stand out due to sleek designs, durable build, and reasonable prices.
Asus’s Republic of Gamers (ROG) brand offers high-performance gaming laptops. ROG laptops rank among the best and are used by professional gamers globally.
Asus ranks among the top PC companies globally, holding a 6.9% market share in Q4 2021. It’s the 5th largest PC vendor, according to Wikipedia.
They are one of the largest motherboard manufacturers globally with about a 20.9% market share. Learn more here.
The company earned revenue of US$19.17 billion in 2021, a 34.43% increase from the previous year.
Why is Asus a Good Brand?
There are many reasons why Asus stands out as a good brand. Here are some key points:
1. Durability
Asus products are known for their durability. Their laptops, especially, are made to last. Many users report their Asus laptops working for years without major problems. Asus uses premium materials and quality components to ensure this durability.
2. Sleek Design
Asus laptops are known for their sleek design, winning many awards. Engineers use different methods to create slim and good-looking devices.
Asus laptops often feature an ergonomically-designed keyboard and a multi-touch trackpad, enhancing the user experience.
Asus laptops deliver both style and performance, making them a top choice for users who want the best from their devices.
3. Reasonable Price
Asus laptops are affordable. The company offers a wide range of laptops for different budgets. Even their flagship models are competitively priced, providing excellent value.
Their laptops range in price from $250 to $2000.
4. Quality Components
Asus laptops use quality components for outstanding performance and durability. The company uses high-quality materials like aluminum, magnesium alloy, and carbon fiber to build its laptops.
This results in laptops that are durable and offer great performance. Most internal components, like the motherboard, processor, and graphics card, are also made by Asus. This ensures toughness and an affordable price.
5. Research and Development
Asus puts a lot into research and development to introduce new products. The company employs over 4500 engineers dedicated to creating cutting-edge technologies.
They’ve established research and development centers globally, including Taiwan and China. This helps them stay abreast of the latest trends and technologies, ensuring they create products that offer excellent value to customers.
6. Wide Range of Products
Although Asus is best known for its laptops, they also provide a wide range of other products.
These include desktop computers, servers, motherboards, graphics cards, optical drives, and other computer accessories. This gives users many choices for Asus products. No matter your needs, you’re likely to find an Asus product that meets them.
Laptops come in various models. There are series like Vivobook, Zenbook, ROG (Republic of Gamers), and Chromebook. Each series has unique features and specifications for different needs.
7. Decent Warranty
Asus provides a 1-year warranty on most products, but some laptops and motherboards include a 2 or 3-year warranty.
This is impressive since most laptop brands provide just a 1-year warranty.
Limitations of the Asus Brand
Asus is a good brand, but it has some limitations. Here are the most significant ones:
1. Very Few Service Centers
One of Asus’s biggest limitations is the limited number of service centers. This can be problematic if there’s no nearby center. You’ll need to send your laptop away for service, which can be a hassle.
2. Absence in Marketing
Asus doesn’t heavily promote its brand, leading to limited awareness, especially in Western markets.
These are some of the most noteworthy limitations of the Asus brand. However, they aren’t deal-breakers since the company offers many other great features that outweigh these shortcomings.
FAQs
Here are some frequently asked questions about Asus:
1. Which is better, Asus or HP?
Comparing Asus and HP laptops reveals no definite winner. Both brands offer good laptops with similar features. However, Asus laptops are usually more affordable than HP laptops.
2. Is Asus a good brand for gaming laptops?
Asus is a great brand for gaming laptops. Their ROG (Republic of Gamers) line offers top-notch specs and features, perfect for gaming.
3. How long do Asus laptops last?
With proper care and handling, Asus laptops can last many years. The average lifespan is about 3-5 years.
4. Can you buy directly from ASUS?
Yes, you can buy directly from ASUS. They have an online store where you can purchase their laptops, computers, and other electronics.
5. Are Asus laptops good for students?
Yes, Asus laptops are perfect for students. They provide a variety of models with diverse features and prices to fit every budget.