Is Asus a Good Brand?

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There are many reasons why Asus is a good brand. Their products are durable, sleek in design, and reasonably priced. They also use quality components in their products and are constantly researching and developing new technologies. In addition, they offer a decent warranty on their products.

There are a lot of computer brands on the market these days, so it can be tough to decide which one to go with. If you’re wondering whether Asus is a good brand, you’ve come to the right place.

In this post, we’ll take a look at some of the reasons why Asus is a good brand and also some of the limitations of the Asus brand. Keep reading!

A Bit More About the Asus Brand

Asus is a Taiwanese multinational company that specializes in computer hardware and electronics. They are based in Beitou District, Taipei, Taiwan. Their range of products includes motherboards, graphic cards, notebooks, laptops, computers, computer components, servers, and mobile phones.

Asus is also known for its Republic of Gamers (ROG) brand, which produces high-performance gaming laptops.


Asus was founded in April 1989 by four engineers: Ted Hsu, T.H. Tung, Wayne Hsieh, and M.T. Liao. All of them previously worked at Acer, one of the largest computer companies in Taiwan. The company’s name comes from Pegasus (last four letters), the winged horse in Greek legend.

In its early years, Asus focused on the development of motherboards. In 1996, they became a public company and gradually released their first notebook in 1998. They became one of the leading manufacturers of motherboards and some other components globally quickly.


Asus has a wide range of products. As we mentioned before, they produce motherboards, graphic cards, notebooks, laptops, computers, computer components, servers, and mobile phones.

Although they manufacture a wide range of products,  they are best known for their motherboards. In fact, they are the world’s largest manufacturer of motherboards. They sold around 24 million motherboards just in 2008

They are also immensely popular for manufacturing high-quality laptops. Their laptops are known for their sleek designs, durable build quality, and reasonable prices.

Asus also has the Republic of Gamers (ROG) brand, which produces high-performance gaming laptops. ROG laptops are some of the best gaming laptops on the market and are used by professional gamers worldwide.

Market Share

Asus is one of the leading personal computer companies globally, with a market share of 6.9% as of the fourth quarter of 2021. They are currently ranked as the 5th largest PC vendor in the world, as per Wikipedia.

They are also one of the largest motherboard manufacturers globally, with an approximate market share of 20.9%.

The company earned revenue of US$19.17 billion in 2021, which is a 34.43%% increase from the previous year.

Why is Asus a Good Brand?

There are many reasons why Asus is a good brand. Here are some of the most important ones:

1. Durability

Asus products are known for their durability. Their laptops, in particular, are built to last. Many users have reported that their Asus laptops have lasted for years without any major issues. These use premium materials and quality components that make them durable.

2. Sleek Design

Asus laptops are well-known for their sleek design, and the company’s products have won numerous awards in this category. The company’s engineers use various methods to achieve slim and good-looking devices.

In addition, Asus laptops often include features that add to the overall user experience, such as an ergonomically-designed keyboard and a multi-touch trackpad.

Asus laptops offer both style and substance, making them a popular choice for users who demand the best from their machines.

3. Reasonable Price

Asus laptops are very reasonably priced. The company offers a wide range of laptops that cater to different budgets. Even their flagship models are priced competitively, making them an excellent value for money.

The price range of their laptop starts from $250 and goes up to $2000.

4. Quality Components

Asus laptops use quality components that offer outstanding performance and durability. The company uses a variety of high-quality materials, such as aluminum, magnesium alloy, and carbon fiber, to construct its laptops.

This results in laptops that are not only durable but also offer great performance. Besides, most of the internal hardware components, including the motherboard, processor, and graphics card, are also made by Asus. This also assures durability and affordable price.

5. Research and Development

Asus invests heavily in research and development to bring innovative products to the market. The company has a team of over 4500 engineers who work on developing new products and technologies.

They have also set up several research & development centers around the world, such as in Taiwan, China, and other places. This allows them to keep up with the latest trends and technologies and develop products that offer great value to their customers.

6. Wide Range of Products

Although Laptop is the most popular product of Asus, they offer a wide range of other products as well.

These include desktop computers, servers, motherboards, graphics cards, optical drives, and other computer accessories. This gives users a lot of choices when it comes to Asus products. No matter what your needs are, you’re likely to find an Asus product that meets them.

Talking about laptops,  they offer a wide range of models to choose from. Their laptops are categorized into different series such as Vivobook, Zenbook, ROG (Republic of Gamers), Chromebook, etc. Each series offers different features and specifications that cater to different users’ needs.

7. Decent Warranty

Asus offers a decent warranty on its products. The company offers a 1-year warranty on most of its products. However, some of their laptops and motherboards come with a 2 or 3-year warranty.

This is pretty good considering that most laptop manufacturers only offer a 1-year warranty.

Limitations of the Asus Brand

Even though Asus is a good brand, it does have some limitations. Here are some of the most significant ones:

1. Very Few Service Centers

One of the biggest limitations of Asus is that it has very few service centers. This can be a problem if you live in an area with no Asus service center nearby. In such cases, you’ll have to send your laptop to a service center, which can be a hassle.

2. Absence in Marketing

Asus’s presence in marketing is somewhat limited. This has resulted in a relative lack of awareness about the Asus brand, especially in Western markets.

These are some of the most noteworthy limitations of the Asus brand. However,  these are not deal-breakers as the company offers many other great features that outweigh these shortcomings.


Here are  some frequently asked questions about Asus:

1. Which is better, Asus or HP?

There’s no clear winner when it comes to comparing Asus and HP. Both brands offer good laptops with similar features and specifications. However, Asus laptops are usually more affordable than HP laptops.

2. Is Asus a good brand for gaming laptops?

Asus is a good brand for gaming laptops. Their ROG (Republic of Gamers) line of laptops is specially designed for gaming and offers high-end specs and features.

3. How long do Asus laptops last?

With proper care and handling, Asus laptops can last for many years. The average lifespan of an Asus laptop is around 3-5 years.

4. Can you buy directly from ASUS?

Yes,  you can buy directly from ASUS. They have an online store where you can purchase their laptops, computers, and other electronics.

5. Are Asus laptops good for students?

Yes, Asus laptops are suitable for students. They offer a wide range of laptops with different features and price points to suit every budget.


Asus is a good brand because it offers durability, sleek design, reasonable price, and quality components. It also has a wide range of products and a decent warranty. However, it has some limitations, such as very few servicing centers, weak scalability, and the absence of marketing.

Despite these limitations, Asus is still a good brand that offers quality products. If you’re looking for a durable and affordable laptop, Asus is an ideal option to consider.

Asus Featured Image by: Intel Free Press, CC BY 2.0, via Wikimedia Commons